How Social Media Phishing Affects Dentists and Their Practice

It is no secret that social media phishing has become a significant problem in recent years. 

Now fraudsters and cyber criminals are turning their attention to dentists and other medical professionals. 

This blog post will discuss how this kind of cybercrime affects dentists and their practice, as well as steps you can take to ensure your dental office is safe from these attacks!


What is Social Media Phishing?

Social media phishing is a type of cybercrime that uses social networking sites to steal your personal information. These scams usually involve a fake account that sends you a message on Instagram or Facebook asking for your password, or it can be somebody sharing an infected link. 

Using your login credentials the scammer will then try to  access other accounts such as your dental office's Facebook page! 

With your Facebook page compromised, the scammer can now send messages to your patients requesting sensitive information or sending infected links and files. 


Facebook Phishing

A Facebook phishing scam will typically involve receiving a direct message of some kind on your practice Facebook page or personal account. The link might take you to a page that looks similar to a native page on Facebook. It will have all the colors of Facebook, and every element will be in the right places. The fake page/site will then ask you to "log in again" or ask for your login details.

Once you try to input your username and password, it will take you to a different page as if nothing happened. In reality, the hackers now have access to your account through the login details you entered.


Instagram Phishing

Instagram has become fantastic promotional tools for dental offices. Cybercriminals know this and are applying similar techniques to dentists as Facebook phishing. 

Like all phishing scams, it starts with a malicious link sent to you through your DMs. As soon as you click this link, it will set off a chain reaction of events, ending up with the hackers having access to your login details and other information they deem necessary.


How Does Social Media Phishing Affect Dental Practices

In the eyes of hackers, everybody and every business is fair game. But if they target dentists and their practices, how can they use the logins and information? Let's try to talk about each one.

Damage to Reputation

When a dental office gets phished, its online reputation gets hit. Depending on the amount of coverage it gets, people will remember what happened for months and even years. As a result, you might not get as many clients from social media. This is because people are less likely to work with practice with a history of a breach or that has a negative online reputation in general.

Fines

Depending on how much information got leaked or was stolen from a phishing attack, your dental practice might also get hit by penalties or fines. The good news is that unless you store your sensitive information on your social media accounts, you should be safe.

Business Disruption

A lot of dental practices nowadays include social media in their marketing funnel. As a result, when you lose access to your account means losing access to potential patients..  Imagine starting your social media presence from scratch just from clicking on one link; unfortunately this is happening to dentists more and more.


Easy Tips to Avoid Becoming a Victim of Phishing

Not becoming a victim of social media phishing is relatively easy.

First, be wary of all links that you receive online. While it is true that some social media platforms occasionally send over emails that contain links that might ask you to log in, you should be careful of what you click.

For links being sent through your Facebook Messenger or Instagram Direct Messages, make sure to never click on any link. Some phishing links can result in your device downloading malware that takes over your account, so it is best not to click on any link altogether.

Next, if a link is sent over and you are not sure if it is safe, you can use some link-checking services online. These tools will "check" the link for you to see if they are malicious or not. As a standard, you should use at least three different tools to be sure.


Hackers Want Your Data Backups, Are You Making it Easy or Hard for them? 

Bad things happen to good businesses. Every single day your dental practice is a target for hackers and other malicious people with evil intent. Even if you spend thousands of dollars in security, just one crack in the wall and your whole business will be put in jeopardy.

For moments like these, your last line of defense is disaster recovery. You can't control whether or not you get attacked, but you can control how fast your dental practice can stand back up.

Dental Vault has helped hundreds of dental offices with their disaster recovery plans. By offering enterprise-quality backup solutions, you can rest assured knowing the experts behind Dental Vault can help your business recover after an attack within hours.

Give Dental Vault a call today, and one of our Data Integrity Consultants will be ready to answer all your questions. You can also book a no-obligation discovery call right now and find out how Dental Vault can help give you peace of mind.


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